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Astroturfing
From lawbrain.com
Astroturfing is the act creating a false sense of grass roots support using online forums. It involves artificially creating a positive online buzz through: writing fake glowing reviews about goods and services, publicizing through blogs that benefit from giving good reviews to particular products, creation of illusory communities for "customers" to share product opinions (which are, in actuality, closely controlled by the company itself), and creating entire organizations to give appearance of 3rd party objectivity to what is actually self-interested promotion.
Related Blogs on FindLaw
- Keeping It Real: Avoid the Temptation to Astroturf - Business ...
- In fact, the term "astroturfing" has been coined to describe this practice of artificially creating a positive online buzz about products and services. ... [?]
- Social Media 104: The Perils of Paid Reviews - Business ...
- If the blogger has been paid, then they are committing astroturfing, and violating the new FTC guidelines unless they disclose that fact. What is astroturfing? ... [?]
- Small Business Social Media 102 - Business Operations - Free ...
- Astroturfing is the act creating a false sense of grass roots support using online forums. ... Astroturfing: Fake Reviews Cost Lifestyle Lift (Findlaw's Common Law Blog) ... [?]
- Small Business Social Media 103 - Business Operations - Free ...
- Two of the main social media sites right now are Twitter and Facebook. ... You can run into lawsuits claiming digital defamation or astroturfing. ... [?]
- The Yelp Question: Are Free Online Reviews Good? - Business ...
- It could be a way for your small business to build a customer base without expending too ... The term "astroturfing" has been coined to describe this practice of artificially ... [?]
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