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Astroturfing is the act creating a false sense of grass roots support using online forums. It involves artificially creating a positive online buzz through: writing fake glowing reviews about goods and services, publicizing through blogs that benefit from giving good reviews to particular products, creation of illusory communities for "customers" to share product opinions (which are, in actuality, closely controlled by the company itself), and creating entire organizations to give appearance of 3rd party objectivity to what is actually self-interested promotion.

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